OUR STORY
BASED IN WARRENTON, VIRGINIA & ESTABLISHED IN AUGUST OF 2022,
SWEET HAT COMPANY WAS BORN A VINTAGE STYLED HAT BRAND. WITH EACH NEW DAY THAT WE ARE GIVEN, OUR MISSION IS TO CONTINUOUSLY CREATE AUTHENTIC, VINTAGE INSPIRED PIECES THAT STAND THE TEST OF TIME AND WEAR. WITH THE UTMOST QUALITY & PERFECTION IN MIND FOR EACH PIECE WE CREATE, WE SEEK TO HAVE OUR MESSAGE OF LIFE RESIDE WITH YOU.
'SOMEDAY YOU WILL MISS TODAY, SO ENJOY IT, AND REMEMBER LIFE'S SWEET.'
OFTENTIMES IN THIS LIFE WE DWELL ON THE PAST AND WORRY ABOUT THE FUTURE. WHAT WE MISS IN THE MIDDLE THOUGH IS THE RICHNESS OF THE NOW. WHETHER YOU ENJOY OUR GARMENTS OR NOT, WE HOPE TO INSPIRE YOU IN APPRECIATING YOUR PRESENT MOMENT.
LIFE IS SWEET, ENJOY IT!
- Clayton Goff / Founder
THE PROCESS
INTRINSICALLY DRAWN TO MID TO LATE 20TH CENTURY DESIGN, OUR GARMENTS ARE ESSENTIALLY MODERN TAKES ON VINTAGE INSPIRATIONS. CUT & SEWN TO SPECIFIC DIMENSIONS, EACH PIECE WE CREATE IS MADE WITH INTENTIONAL DESIGN, METICULOUS FABRIC SELECTION, & INTRICATE CARE. ULTIMATELY, OUR FOCUS IS ON DESIGNING GARMENTS THAT MEND THE SEPARATION BETWEEN INTRICACY & SIMPLICITY. IT IS THIS PERFECT BALANCE BETWEEN THE TWO ELEMENTS, THAT CREATES THE ART OF A TIMELESS PIECE.
SHORT FILMS
IN ALIGNMENT WITH OUR LOVE FOR DETAIL & MESSAGING, OUR SHORT FILM PRODUCTIONS SERVE AS ANOTHER VEHICLE OF EXPRESSION TO HELP BRING OUR PIECES TO LIFE.
Frost Diner x Sweet Film
FILMED IN THE BRANDS HOMETOWN OF WARRENTON, VIRGINIA, THE SET LOCATION FOR THIS FILM TOOK PLACE AT THE TOWNS OLDEST DINER. FROST DINER IS A FAMILY OWNED & OPERATED DINER THAT HAS BEEN SERVING THE WARRENTON COMMUNITY SINCE 1955. AS A STAPLE OF THE TOWN, WE CHOSE TO SHOOT HERE AS WE INTROCUDED SOME TIMELESS/STAPLE PIECES INTO OUR NEW COLLECTION. THE DINER NATURALLY EVOKES A HUMBLE AND FAMILY ORIENTED FEEL, WHICH IS EXACTLY WHAT WE AIM TO REFLECT IN MUCH OF OUR MESSAGING.
SOMEDAY YOU WILL MISS TODAY.
FILMED IN THE STREETS OF FLORENCE, ITALY, THIS FILM CAPTURES THE VERY ESSENCE OF THE BRAND. AS WE AGE IN THIS LIFE, AND OUR LIVES SEEMINGLY GROW MORE COMPLEX, IT BECOMES EASY TO FORGET THE SIMPLER THINGS IN LIFE. WHEN WE CAN BECOME MORE CONSCIOUS OF OUR SURROUNDINGS, WE ARE ABLE TO REALIZE HOW SWEET LIFE TRULY IS WHEN IT'S SPENT IN THE PRESENT.
WILD HORSES
FILMED IN THE BONNEVILLE SALT FLATS OF UTAH, THIS FILM REVEALS THE NATURAL ELEGANCE, THE RUGGED BEAUTY, & GRACEFULNESS THAT HORSES EVOKE. WE CHOSE TO GO WITH THIS BEAUTIFUL BLACK ARABIAN HORSE TO CREATE A STARK CONTRAST WITH THE VAST, WHITE SALT FLATS BACKGROUND.
THE ART OF SIMPLICITY.
